Long vs. Short Copy – Which is Better?
One of the longest standing debates in copywriting and marketing circles is over what’s better — long or short copy. The group following the short copy gospel says that people don’t like to read,...
View ArticleHow to Combine Copy and Design for Optimal Results
How do design and copy work together to achieve optimal results? Both are needed to produce effective campaigns, and both need to be done well for ads and websites to get the best results possible....
View ArticleHow to Engage and Persuade People Through Storytelling
Did you know that stories make up 65% of all conversations in our daily lives? Storytelling is so powerful that it’s been around for over 30,000 years. So how can you use the art of storytelling to...
View ArticleHow to Close the Deal with Your Copy
How do you close the deal with your copy? This question is important because you can end up writing excellent copy that gets your customers attention, draws them in, and then pulls them down a slippery...
View ArticleHeadline Writing 101: How to Write Attention Grabbing Headlines That Convert
If you talk to enough copywriters, you’ll eventually hear that headlines are critical for your copy’s success. The greater majority of people who read your headline won’t continue reading. Only the...
View ArticleHow to Copywrite – Get Insane Results as a Beginner
Copywriting can seem like a dark art. It’s not. There’s a few, simple tricks that ALWAYS produce results. Get more sales, leads, and traffic just by changing a few words. And these steps are simple...
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